Our Mission

Storieology integrates public relations and marketing strategies to make your brand shine and enable your business to excel.

We focus on action-oriented, dynamic storytelling to make your "customers" become loyal ambassadors. We are passionate about shaping and sharing your brand's story. We strive to be the best to work with through honest and personal business practices.

Our Beliefs

Our love affair with storytelling ignited with the first story we read, heard and watched.

Stories are the
Heart beats
of a culture.

They help create emotional connections with our families, friends and the brands we become loyal consumers to. They start conversations and inspire actions.

Kudos

  • Christina knows public relations inside out. She is not only reliable and creative, but also a strategic thinker and a true team player! She stands out from the crowd and is very conscientious in developing story ideas that present our brand in the very best light! She is a great asset to anything she puts her energies towards and will always make a success of her efforts!

    James Miller, Resort General Manager
    Fox Harb'r Golf Resort & Spa

  • Christina served as my director of public relations and communications at Grand Wailea. She is versatile and a master at balancing a multitude of tasks assigned across many different departments, all of which she handled effectively and with both the support and admiration of many different department heads. The PR role has changed considerably over recent years, and Christina has been able to both transition and established new trends that gained her much respect throughout her peer group both inside and outside of the travel and tourism community. Christina is an independent thinker and self-starter. Undoubtedly, she will bring fortune through creative thinking and powerful presentations to clients that she will serve in the future.

    Brian Lynx, Vice President of Meetings, Conventions and Incentives
    Hawaii Tourism Authority

  • Christina is truly a team player. Having worked with her on several projects and traveled with her on business, I've personally witnessed her savvy public relations skills. Media are always very responsive to her subtle and gracious style. Knowledgeable, creative and strategic, Christina is a valued member of the Maui Nui PR Team.

    Keliíi Brown, Director, Public Relations and Promotions
    Maui Visitors & Conventions Bureau

  • Christina is a top-line PR/Marketing pro, and I know that as long as we do our part, any project involving her will be a success. She has a keen eye toward results, a great spirit of collaboration, and is genuinely one of the nicest people we have ever worked with. We are willing to be part of her team anytime, anywhere.

    Adam Klarer, President and Three-Times Emmy Award Winner
    The Visual Artist Company

  • For the six years I worked with Christina, I found her to be dedicated, resourceful and imaginative. Her efforts resulted in much favorable coverage for Grand Wailea. Her administration of our contracted professionals ensured that they too performed to the highest level of our expectations.

    Matt Bailey, Chief Operating Officer, Aston Hotels & Resorts (present)
    Managing Director, Grand Wailea (2007-2013)

  • It is an absolute pleasure working with Christina and Storieology in representing our collection of seven resorts in the luxury destinations of Wailea and Makena on Maui. Because of her experience and connections in Mauiís visitor industry, she is trusted to operate autonomously as an extension of our own business. She thinks and acts strategically, intelligently and creatively and works tirelessly for the best possible results in our public relations and social media initiatives. We are thrilled to have her representing Destination Resorts Hawaii.

    Donna Wheeler, Director, Sales and Marketing
    Destination Resorts Hawaii

  • Christinaís ability to create short term value and long term success has been evident in many projects we have collaborated on. She genuinely cares and immerses herself into our native culture, community and Aloha spirit.

    Isaac Bancaco, chef de cuisine, Andaz Maui
    2014 Maui Chef of the Year, Aipono Awards

  • For over 5 years now, Alex has consistently brought tremendous creativity to our quarterly Activity Calendar at Hilton Waikoloa Village. Whether it's 12 or 20 pages, his unique and yet simple design eloquently incorporates an abundance of activities and images helping share our story to our guests in a truly effective way. For our most current issue, Alex was able to integrate our new web design, and our Executive Team is thrilled with the results. It truly has become our most valuable resource in communicating what's happening at the resort. The calendar cover pages are always so beautiful that our GM even has a montage of framed covers over her desk! Alex's flexibility and ability to adapt to how the calendar has evolved over the years also demonstrates his loyalty to our team and the resort. I consider Alex and Christina at Storieology Communications to be part of our o'hana (family) at Hilton Waikoloa Village.

    Leanne Pletcher, Director of Marketing Communications
    Hilton Waikoloa Village

Our Work Strategy

  • Be curious
  • Find your "only we"
  • Add value and significance
  • Sense of urgency
  • Courage to revise strategy when needed
  • Measure success
  • Ongoing education

What We Do

Branding

Think about your brand and your competitors. Now, complete this sentence about your brand: "Only we..." If it takes you more than one minute to finish the sentence, give us a call. If you came up with quite a few, the next question is, will all your employees and customers come up with the same answers? What are the messages, images and stories your customer share to others about your brand? What about your brand makes them loyal?

What We Do

Public & Media Relations

We harness the power of public and media relations to keep your brand relevant, successful, honest and trustworthy through editorial coverage. Editorial coverage is news that your target audience read, watch and hear on magazines, newspapers, television, radios and social media channels from the experts they trust.

What We Do

Issue Management & Crisis Communications

The first rule of dealing with an issue or crisis: don't panic. Surround yourself with experts you can trust and obtain as much information as possible to understand operating realities, context of crisis and your brand's reputation at risk. We will help you develop a strategy and an action plan with a sense of urgency and courage to revise strategy as needed.

What We Do

Internal Communications

What is your brand's most valuable asset? Your employees! They are and should be your number one ambassadors. Invest in creating a powerful internal communications program from newsletters, referral programs, acknowledgment awards, and even an internal marketing program. If your employees do not know what promotions you are running, how do you expect the customers you are trying to reach to know what they are? Call us, we can work with your human resources department to create and implement this for you.

What We Do

Content Marketing

Marketing is not just about advertising. Content marketing is the ongoing implementation and dissemination of information to attract, retain and grow your customers by sharing relevant and valuable content. Blogs, videos, reviews and "insider tips" are examples of ways to share stories with your customers to make them more intelligent about your brand resulting in trust and ultimately rewarding you with loyalty, business and referrals.

What We Do

Event Planning

We plan and execute events with a purpose to support your company's business objectives. When it comes to scale, we believe quality is better than quantity because strategic events are not about popularity contests; they are about getting the right persons that will connect with your brand's stories and take immediate action to support your brand. It's about getting the correct message out whether it's through targeted media, influencers or customers.

What We Do

Website & Blog Development

It's the online face of your brand. Browsers either love it or hate it, find the information they are looking for or will get frustrated searching, buy what you are selling or just close your website and never return. From new websites to refreshing current sites, we can help your website tell your company stories and make online connections that result in business opportunities.

What We Do

Mobile Sites & Apps

61 percent of Americans own a smartphone. 46 million mobile applications are downloaded per day. Is your company website smartphone-friendly and are you one of the apps being downloaded and utilized? If not, we can do it for you.

Featured Client

  • Grand Wailea, A Waldorf Astoria Resort

  • Destination Resorts Hawaii

  • C Spa Consulting

  • Swissclinical USA

  • Pi Artisan Pizzeria

  • Maui Ocean Activities

  • Hilton Waikoloa Village

"Curiosity is the wick in the candle of learning."
-William Arthur Ward

Leaders of the Pack

Christina Yumul

founder, brand strategist, storyteller.

She loves what she does and strives to be the best at it. She uses the power of storytelling to inspire immediate actions from consumers helping her clients achieve their business objectives and be successful.

Christina builds strong relationships with brands and influencers, implements creative campaigns, creates trends and a master of systematic dispersion of stories through multiple channels amplifying her clients' awareness and engagement in the public arena. She is the recipient of several industry awards including:


  • Public Relations Society of America, National Silver Anvil "Award of Excellence" for Consumer Marketing
  • Public Relations Society of America, Edward Bernay's Awards in several categories including Crisis Communications, Internal Communications, Special Events and Feature Story

Before Christina founded Storieology, she was the director of public relations and marketing communications at Grand Wailea, A Waldorf Astoria Resort on Maui for six years. Prior to that, she worked for Fleishman-Hillard, one of the world's largest public relations firm, managing global brand accounts and served as a spokesperson for clients including SBC, AT&T, UPS, Cathay Pacific Airways, The Venetian Resort Casino & Spa, Tres Rios eco-resort in the Riviera Maya, Marriott Gaslamp Quarter, NEXT Proteins and the Spine Research Institute.

She is a trusted source of the media and online influencers having earned stories in top media outlets including TIME, USA Today, The Wall Street Journal, Los Angeles Times, The Travel Channel, E! News, People, Rolling Stones, Travel + Leisure, Conde Nast Traveler, Elite Traveler, Departures, Food & Wine, Saveur, The Today Show, Good Morning America, and so much more!

Alexander Bryan

is our creative dictator.

He is a design prodigy from logo creation, print and online advertising, web and blog development, email newsletters, brochures, magazines and anything else you can think. He even designs his own shirts.

He draws inspiration in the everyday and in the extraordinary. He's an avid world traveler and he brings the best of what he finds abroad to all of his design. One of his life goals is to visit every country before ending six feet under.

"Curiosity is the wick in the candle of learning."
-William Arthur Ward

What We Design

Logos / Identity / Print / Websites / Apps

  • Print - Activities Calendar

  • Identity - Collateral Materials

  • Logo - Concepting + Design

  • Print - Posters

  • Print - Advertisement

  • Print - 4-Panel Brochure

  • Website - Design + Development

  • Print - Brochure

  • Print - Rack Cards

  • Logo - Concepting + Design

  • Logo - Concepting + Design

  • Print - Bi-fold Brochure

  • Logo - Concepting + Design

  • Print - Business Cards

  • Print - Booklet

  • Print - Advertisement

  • Website - Design + Development

  • Print - Posters

  • Print - Booklet

Curious

on what public relations and marketing is all about? We are advocates of intellectual curiosity. We approach each brand we work with in the same way: full of curiosity, it helps us uncover the heart of a brand.

Read on or contact us for some of our insights.
We are happy to share!

info@storieology.com
808.633.4089

Send us an Email